“Since I was kid, I’ve seen a lot of cosmetic products from my mother who used to own a cosmetics store. From an early age I realized how important they are in our lives and most Koreans, men or women, use cosmetics on a daily basis. I enjoy introducing k-beauty products to my friends and family. I promise that I will offer you good quality products and competitive prices.”

“While growing up in Israel I felt the lack of good quality beauty, skin-care and cosmetics products at an affordable price. After visiting and living in South Korea I fell in love with Korean cosmetics and always brought them home to Israel for my friends and family to enjoy. I want to provide these great products to other Israelis at a great price so we can all experience Young Joy.”